About Us

Financial solutions for small businesses.

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ABOUT

Who We Are

Sierra Finance is a full service finance company with a variety of financing alternatives to address the capital needs of businesses like yours.


We provide personalized working capital solutions to businesses in a variety of industries. Sierra Finance prides itself in providing customized financing solutions at competitive rates and excellent customer service.

History

Sierra Finance was founded in 2005 with the idea of providing Accounts Receivable financing to the transportation industry. Our Company assisted trucking companies with solutions to their cash flow needs by facilitating cash advances on services previously performed, without having to wait up to 50 days to get paid.


As Sierra Finance continued to assist our transportation customers, we recognized the need for similar financial solutions to various other industries. As a result, Sierra Finance began servicing companies in the government sector, apparel, manufacturing, food distribution services, and telecommunication industries.


In 2014, as a result of the growing need for immediate capital by international companies in the border region, Sierra Finance opened an international branch in Ciudad Juarez, Mexico. Operating under the name corporate name Sierra Axis, we are able to provide customized financing solutions to growing multinational companies in the northern region of Mexico.

Edward Escudero, CPA

President and CEO

Edward Escudero is President and CEO of High Desert Capital, an El Paso-based small-business financing company. He is also Vice Chairman of WestStar Bank, a $2 billion regional bank headquartered in El Paso. Until 2013, Mr. Escudero was Executive Vice President and CFO of C&R Distributing, a major distributor of fuel and lubricants and owner of various convenience stores in West Texas and Southern New Mexico. He also served as Secretary and CFO of Petro Stopping Centers, L.P. During his tenure at Petro, the Company grew to have locations in 34 states and sales of over $2 billion. While at Petro, he held the vital role of managing various departments within the Company, including Accounting, Legal, Human Resources, Audit, Financial Planning, and Information Systems. In 2007, Mr. Escudero was instrumental in assembling the sale of Petro.



Mr. Escudero has long been a supporter of the El Paso region via his participation on both corporate and nonprofit boards. He currently serves on the board of the El Paso Electric Company, the Medical Center of the Americas Foundation, the Hospitals of Providence Memorial & Sierra Campuses, Transtelco Holding Inc., Hunt Companies, the Paso del Norte Community Foundation, CREEED, El Paso Collaborative for Academic Excellence, Texas2036, the University of Texas at El Paso Business Advisory Council and Development Board, the Texas Business Leadership Council and The University of Texas Chancellor’s Council Executive Committee and is Chairman of Trellis Company (formerly Texas Guaranteed Student Loans). He also served on the Texas State Securities Board from 2007-2011. Mr. Escudero has received several awards that recognize his achievements and philanthropic efforts, including the Lucy G. Acosta Humanitarian Award in 2020, the Community Spirit Award in 2015, El Paso Business Hall of Fame in 2014, Hispanos Triunfadores in 2013, and the UTEP Gold Nugget Award in 2012.

CARLOS TOVAR

CHIEF OPERATING OFFICER

As the Chief Operating Officer, Carlos is responsible for overseeing the daily operations of the company and ensuring that all business processes are running efficiently. He has extensive experience in this industry, having worked at Sierra Finance for over 14 years.

A former Accounting Manager at Petro Stopping Centers, L.P., Carlos was responsible for Fuel Accounting, Merchandise, and Internal Audit. Prior to his tenure with Petro Stopping Centers, he was at Security Capital in charge of SEC reporting and other accounting functions. Carlos contributes 13 years of accounting and audit experience to Sierra Finance.

As a COO, Carlos works closely with all executives to develop and execute the company’s strategic goals and objectives. He oversees all aspects of operations, including marketing and customer service, ensuring that each department is performing optimally.

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