About us

Financial solutions for small businesses.

Who we are

Sierra Finance is a full service finance company with a variety of financing alternatives to address the capital needs of businesses like yours.

We provide personalized working capital solutions to businesses in a variety of industries. Sierra Finance prides itself in providing customized financing solutions at competitive rates and excellent customer service.


Sierra Finance was founded in 2005 with the idea of providing Accounts Receivable financing to the transportation industry. Our Company assisted trucking companies with solutions to their cash flow needs by facilitating cash advances on services previously performed, without having to wait up to 50 days to get paid.

As Sierra Finance continued to assist our transportation customers, we recognized the need for similar financial solutions to various other industries. As a result, Sierra Finance began servicing companies in the government sector, apparel, manufacturing, food distribution services, and telecommunication industries.

In 2014, as a result of the growing need for immediate capital by international companies in the border region, Sierra Finance opened an international branch in Ciudad Juarez, Mexico. Operating under the name corporate name Sierra Axis, we are able to provide customized financing solutions to growing multinational companies in the northern region of Mexico.

Princples of Sierra Finance

Edward Escudero, CPA
President and CEO
Native El Pasoan and Certified Public Accountant, Edward Escudero, is a veteran finance professional contributing 16 years of expertise and experience to Sierra Finance. As the former Secretary and CFO of Petro Stopping Centers, L.P., Ed held the vital role of managing various departments such as Accounting, Audit, Financial Planning, Risk Management and Information Systems, among others. Ed is also the Vice-President and CFO of C&R Distributing, a major distributor of fuel and owner of various convenience stores in the El Paso area. In his earlier career Ed held various financial positions, including Controller, with Yazaki North America.

Ed is community minded and serves on several boards including Texas State Securities Board, Medical Center of the Americas Foundation, YWCA Foundation of El Paso (Trustee), El Paso Hispanic Chamber of Commerce, and University of Texas at El Paso (Internal Audit Committee).

Ed is also a member of several associations, including the American institute of Certified Public Accountants, Texas Society of Certified Public Accountants, and the El Paso Chapter of the Texas Society of Certified Public Accountants. He received his B.B.A. in Accounting from the University of Texas at El Paso.

Carlos Tovar
Chief Operating Officer
A former Accounting Manager at Petro Stopping Centers, L.P, Carlos was responsible for Fuel Accounting, Merchandise, and Internal Audit. Prior to his tenure with Petro Stopping Centers, he was at Security Capital in charge of SEC Reporting and other Accounting functions. Carlos contributes 13 years of Accounting and Audit experience to Sierra Finance. As an Operations Officer, Carlos oversees all Collections and Client Services areas that support all of Sierra's client needs.